Over time, I've gone through several rebranding stages, but have maintained a consistent theme. As an action adventure author as well as an artist, I needed something to convey that "action adventure" theme. My first thought was the classic Indiana Jones map montage with "traveling by line." I went with this theme using a brush pen to scrawl my author signature, and used it as a texture. The signature has varied over time, and now sports a "long tail" on the C.
While Lex Chase is a pseudonym, the name as since become recognizable as both me and my brand.